Google Privacy Sandbox Explained | Google is Changing How personalize ads works

Privacy Sandbox

Google sets of security and privacy practices for Ads Personalization is called privacy Sandbox by Google

What is ads Personalization

When you surf the web various websites make and store a little bit of data in your browser known as cookie later this data is used to show you Relevant ads based on your activities stored in cookie

Why Google is Bringing Privacy Sandbox

After Google blocking thrid party cookies, They are Finding a better way to Show Relevant ads, Previously They Bring FLOC that was Dropped by Google cause of bad user feedbacks

Whats New Now ? 

Google is Bringing New method of ads Personalization, Now Users will be given option to choice Topics they are interested in ( as shown in image below ) and Ads will be shown by Topics they had Picked up, Google also Restricting Data Sharing with Advertiser and also giving you an option to opt out of it.

Currently Google is Testing this in Chrome Canary build and after feedback and testing with various partners and Canary users it will released for beta and later for stable.

Author - Muhammed Ghouse ( Twitter )